He manages SPT's international production group, which has produced over 9,000 hours of programming in over 30 countries. He is also responsible for managing SPT's investments in several production companies in the U.K. and throughout Europe.
He was one of three executives who founded 2waytraffic in 2004. 2waytraffic's diverse portfolio has grown to over 200 formats, and after it was acquired by Sony Pictures Entertainment Inc. Prior to co-founding 2waytraffic, he was executive director at Endemol International. Additionally, he was responsible for several mergers and acquisitions, as well as the interactive aspects of the blockbuster reality format, Big Brother. He trained as a lawyer after studying at Utrecht University in the Netherlands.